From traditional marketing to online marketing
The marketing sector is constantly changing and evolving. It wasn’t long ago that the industry was still doing print and mail. In terms of how agencies engage with their clients, it shifted to online marketing.
“This only started in the early 2000s,” explains Nick Evans, chairman of the multinational digital marketing business Extra Mile Communications. “Back in the year 2000, there were relatively few people conducting email marketing, for example.” Social media was in its infancy; there wasn’t much going on,” and now they’ve become an increasingly significant part of a marketer’s portfolio.
that said, marketing has evolved into online marketing as a result of technical advancements in recent years; this has been one of the key drives.
Now is the moment to inquire, “How?”
How can digital marketing agencies (or departments) adopt digital-first initiatives that can help break down silos? What are they supposed to do? Is it necessary for them to modify their culture and hire new people? What is the mechanism behind it? with that notion, It is up to businesses to modify the way they think about marketing in order to fulfil the needs of current online marketing requirements in the social-media aware, Google-driven world we now live in.
Everything in the past revolved around a silo strategy.
Marketing must now consider how to make the client experience more transparent and personalized. To explain that, people receive content on a variety of platforms nowadays, including phones, cellphones, wearable technology, our own PCs, and tablets – we utilize them all.
Digital Marketing Summary
The 2 main pillars of digital marketing are online marketing and offline marketing. That said, since I’ll talk about online marketing in a separate guide, I’ll only mention the different areas of online marketing here for the sake of completeness.
The 7 big categories of online marketing are: