Pay per click PPC
Pay per click PPC is very important considering today’s businesses. The https://amnaanis.com/digital-marketing-strategy/digital landscape keeps growing and websites are increase rapidly at warp speed.
From small companies and franchises to ecommerce businesses and entrepreneurs, almost everyone is on the internet, figuring out advertising avenues and maximizing all possible conversion paths.
Increased marketing opportunities, however, come with greater challenges.
Services of Pay Per Click PPC
Pay per click marketing is a paid search model used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on the PPC ads — hence the name pay-per-click.
People usually think of Google PPC when hearing or talking about what is pay per click. But pay-per-click goes beyond the Google search engine results pages (SERPs) and the Google Display Network. Social media sites, such as YouTube, Facebook, Pinterest and LinkedIn, also use the pay per click model.
Over the years, pay per click advertising has proven its worth as one of the best and most cost-effective online marketing strategies.
Easy to get right Customers
PPC advertising allows businesses to take charge of their ad spend and get their brand offerings in front of the right people at the right time and in the right place.
Pay per click marketing provides you with laser-targeted visibility, which speeds up the customers’ buying journey and boosts your conversion rate.
A Hanapin Marketing report shows that 79 percent of marketers find paid search marketing beneficial to their business. Consequently, approximately 62 percent of industry players said they would continue to increase their PPC ads budget in the coming years to draw new customers looking for their services.
According to Social Media Today, more than 7 million advertisers spent a total of $10.01 billion for pay per click ads in 2017 alone. Evidently, pay per click has become one of the most widely used marketing frameworks for generating higher ROI.
What Are the Different Types of PPC Ads?
Amazon PPC Ads
Why Pay Per Click Marketing Works For Your Business
Low Barrier to Entry
Improved Brand Visibility
One-time Campaign Promotions
Immediate and Consistent Traffic
Track able Data