For established Aussie product-based brands

Boosting posts and putting random posts on social media won't sell your products.

A sales system will.

Meta Ads and social media for ecommerce and product-based brands that are ready to scale. More sales, a higher return on ad spend and customers who come back, led by a marketer with 10 years in the game.

Book a free strategy call → See case studies

Built for Aussie product-based brands like

Skincare Swimwear Activewear Fashion Beauty Self-tan Supplements Jewellery Homewares Pet products Food and drink Gifts

Brands we've worked with.

From growing online stores to brands stocked in some of Australia's biggest retailers, we've helped skincare, beauty, swimwear, fashion and jewellery brands sell more.

Sephora
Myer
Woolworths
IGA
Brands we've worked with are stocked in these retailers. We're not affiliated with the retailers themselves. Help me grow my brand →

Freelancers can run your ads. They can't fix your offer.

Media buyers can't save bad creative.

Content creators make it look pretty. They don't understand ad psychology.

Big agencies have the team. Then they hand you to a junior.

You need one team that owns your offer, your creative and your numbers. That's us.

The hard truth

Boosting posts isn't a strategy.

You've probably tried a boost, a freelancer or an agency that sent you reports full of impressions and clicks. Money went out. The sales didn't come in.

Meta already knows how to find your buyers. What it needs is the right offer, product creative worth stopping for and someone who actually reads the data. That's the part most people skip.

Most agencies run your ads.
We build your sales engine.

Hands-on senior strategy with specialist execution. Here's what that means for you.

01

Built on data, not guesswork

Every hook, angle and offer we test comes from your account data and what's working in your industry. We don't guess what might work. We test what the numbers say to test next.

02

A specialised team, not a generalist agency

We know Meta Ads and social media for product brands inside out. Senior strategy with specialist designers and editors. No junior handoffs and no learning on your budget.

03

We care about your profit as much as you do

ROAS means nothing if it doesn't hit your margin. We track cost per purchase, average order value and which products actually make you money.

04

Sales and profit are the scoreboard

Likes, comments and shares don't pay your suppliers. We care about you getting more orders, more repeat customers and real profit.

Book a free ad audit →
Why AAD

Senior strategy. Specialist execution.

Freelancers do tasks. Big agencies hand you to a junior. We sit in the middle with the founder on your account.

FreelancerBig agencyAmna Anis Digital
Who runs your accountWhoever you hiredA junior account managerAmna, backed by specialists
Strategy before adsRarelyA templateAlways. A full deck you approve
How often creative changesWhen you askMonthly, maybeNew tests every 7 days
What they report onTasks doneImpressions and clicksSales, cost per purchase and ROAS
How often you hear from themWhen something breaksMonthly reportWeekly report and weekly meeting
What we do

The AAD sales engine.

Two services. One loop.

Social builds the trust. Ads put your products in front of the right buyers. Retargeting brings them back to check out and buy again.

[ 01 ] Build trust

Social media management

Show up every week with content that brings people in.

  • Content strategy and pillars
  • Monthly content calendar
  • Reel and UGC concepts, hooks and scripts
  • Captions, graphics and carousels
  • Reel editing and scheduling
  • Monthly insights
  • Add on: in-person product shoots
[ 02 ] Drive sales

Meta Ads management

More sales and a higher return on ad spend from Facebook and Instagram.

Our core service
  • Full strategy deck you approve first
  • Offer, bundle and messaging work
  • Product creative, UGC hooks, scripts and ad copy
  • Prospecting, retargeting and catalogue ads
  • Pixel and Conversions API checks
  • New creative tested every 7 days
  • Budget management and scaling
[ 03 ] Convert and retain

Checkout and reporting

Built into Meta Ads, so no cart goes cold.

Included with ads
  • Abandoned cart and browse retargeting
  • Product page and checkout feedback
  • Repeat customer campaigns
  • Day 3, 7 and 14 launch reports
  • Report every Monday
  • Weekly meeting
  • Quarterly strategy review

Every cycle makes the next one sharper.

What sells on social feeds your ads. What sells in ads feeds the next round of content.

What you get

What changes for you as a business owner.

We run always-on campaigns

Sales you can predict

No more relying on launches and lucky posts. Know roughly what's coming in each week.

We track every dollar

You know what a sale costs

Cost per purchase, average order value and ROAS reported every Monday.

We retarget the right people

More carts turn into orders

Abandoned carts and product viewers get brought back to finish the checkout.

We handle the whole thing

Your time back

No more boosting posts or managing three freelancers. We run your marketing. You run your brand.

We keep you showing up

A brand people already trust

Consistent content means people know your products before they buy.

We report on what matters

Decisions you can make with confidence

Clear numbers on which products, ads and audiences are making you money.

The numbers

Sales you can count.

Not likes.

We judge our work by what lands in your bank account. Here's what that's looked like for our product clients so far.

Get your free ad audit →
Clients on record

Results first.

Then how we got it.

Skincare brand
32xROAS

Return on ad spend and $186K in revenue in 90 days.

Swimwear brand
26xROAS

Return on ad spend. Three collections sold out in one summer.

Self-tan brand
13xROAS

Return on ad spend and 4,800+ orders in 90 days.

Activewear brand
$128K

In online sales in 60 days at 8.2x return on ad spend.

Supplement brand
46%repeat

Of first-time buyers came back for a second order.

Diamond jewellery brand
7xsales

More sales after they joined us.

Get results like these →
Case studies

How we took them from A to B.

Pick a product category to see where they started, what we changed and what happened.

Skincare brand

From flat sales to 32x ROAS

32xreturn on ad spend
$186Krevenue
90days

Where they started

Great products and loyal customers, but sales relied on Instagram posts and the odd boosted post.

What we did

  • Built a bundle offer that lifted the average order value
  • Made UGC and founder-led creative showing real results
  • Set up catalogue ads and abandoned cart retargeting
  • Tested new hooks every 7 days and scaled the winners

The result

32x return on ad spend and $186K in revenue in 90 days.

Get a plan for your business →
Client love

Don't just take our word for it.

Here's what Aussie product-based brand owners say after working with us.

★★★★★32x ROAS
"We'd tried two agencies before. Within the first month our ROAS was the best it's ever been and I finally understood where every dollar was going."
SSoniaFounder, skincare brand
★★★★★3 collections sold out
"Amna treated our brand like it was her own. Our summer launch sold out and I never had to chase anyone for an update."
JJennyCo-founder, swimwear brand
★★★★★4,800+ orders
"Our polished brand photos looked great but weren't selling. The UGC creative Amna planned changed everything. Orders haven't slowed down since."
TTattianaFounder, self-tan brand
★★★★★$128K in 60 days
"The weekly creative testing changed everything. We stopped guessing and started scaling what actually sold."
JJamesMarketing manager, activewear brand
★★★★★46% repeat buyers
"Straight talking, no fluff and seriously good at Meta Ads. Our cost per purchase dropped and our repeat customers went up."
PPatrickFounder, supplement brand
Book a free strategy call →
Our guarantee

Results in 90 days.

Or we work for free until you get them.

We agree on a sales target with you before we launch. If we don't hit it within 90 days, we keep managing your ads for free until we do. You only pay for results.

01

We set the target together

A clear sales or ROAS target, written down before anything goes live.

90

Days from launch

The clock starts the day your ads go live, not the day you sign.

$0

Management until we hit it

Miss the target and our management fee stops until you get your results.

How the guarantee works
  1. Ad spend of at least $50/day for the full 90 days
  2. A sales or ROAS target agreed in writing before launch
  3. Your website, checkout and tracking working properly, with stock ready to ship
  4. Creative and copy approved within 3 business days
  5. No major changes to your products, pricing or offer during the 90 days
See if you qualify →
How it works

From first call to orders coming in.

Click through each step to see what happens and when.

Step 1 · 30 minutes

We find where you're losing sales

We look at your current marketing, ads, offer and website. You'll walk away knowing what's holding you back and what we'd do about it. If we're a good fit we'll show you how we'd work together.

  • Your current ads and content
  • Your products, offer and margins
  • Your budget and stock levels
Amna Anis, founder of Amna Anis Digital Amna AnisFounder and creative strategist
Meet the founder

Hi, I'm Amna.

I know what it's like to start over.

I've been in marketing for 10 years. When I moved from Pakistan to Australia I had to rebuild everything from scratch, so I know what it's like to build something, leave it behind and start again.

That's why I treat your business like it's my own. We don't act like an agency that runs your ads and sends you a report. We're your success partner. We only win when you do. You get me on your strategy from day one, not someone you've never met.

I've worked with small businesses and big brands, some of which you'll find in Sephora, Myer, Woolies and IGA. I've also trained 5,000+ students internationally.

I care about creativity and psychology as much as the numbers. We love making data-driven decisions, so every idea gets tested until the data proves it works.

10 years in marketing5,000+ students trainedMeta Ads specialistCreative strategistBased in Australia
Is this you?

Who we work best with.

We're a growth partner for serious product-based brands. We're not for everyone. That's on purpose.

We're a great fit if you

  • Already have proven products and steady online sales
  • Have the stock and fulfilment to handle more orders
  • Want consistent growth over quick tricks
  • Are ready to invest in management and at least $50/day in ad spend
  • Have a working online store like Shopify
  • Want a long-term partner who tells you the truth

Probably not a fit if you

  • Are shopping for the cheapest option
  • Want guaranteed results overnight
  • Don't have a budget for ad spend or stock ready to sell
  • Mostly care about going viral or follower counts
  • Can't share content, info or approvals on time
FAQ

Good to know before we chat.

How much do I need to spend on ads?

It depends on your products, margins and how fast you want to grow. We'll give you a recommended budget on the strategy call. Your ad spend is paid straight to Meta and is separate from our management fee.

How quickly will I see sales?

Most campaigns start bringing in sales in the first week. The first couple of weeks are about testing, so we check in on day 3 and send reports on day 7 and day 14. From there it's about lowering your cost per purchase and scaling what's working.

Do you work with Shopify?

Yes. We work with Shopify, WooCommerce and most major online stores. We'll check your pixel, Conversions API and product catalogue before anything goes live.

Can I just do Meta Ads or just social media?

Yes. Plenty of our clients start with one. They work best together, but we'll recommend what makes sense for where your business is right now.

Do I need to film content myself?

For ads we give you concepts, hooks and scripts so filming is easy. We can also work with UGC creators. Our higher social media package also includes in-person product shoots.

What's different about how you report?

We report on sales, cost per purchase, average order value and ROAS. Not likes. You get a report every Monday, a monthly summary and a weekly meeting so you always know where your money is going.

What happens on the strategy call?

We look at your current marketing and find where you're losing sales. You'll get our honest take on what to fix. If it looks like we're a good fit we'll talk through how we'd work together and what it would cost.

Work with us

Let's find where you're losing sales.

Book your free strategy call.

We'll look at your ads, your content and your offer, then tell you exactly what we'd change. For established Aussie product-based brands ready to scale.

Book a free strategy call → 30 minutes. Straight answers.