For established Aussie service-based businesses

Boosting posts and putting random posts on social media won't fill your calendar.

A lead system will.

Meta Ads and social media for clinics, studios, salons, gyms and other service-based businesses that are ready to invest in growth. You get qualified leads and booked appointments, led by a marketer with 10 years in the game.

Book a free strategy call → See case studies

Built for Aussie service-based businesses like

Pilates studios Gyms Salons Laser clinics Cosmetic clinics Cosmetic tattoo Skin clinics Beauty Real estate Builders Luxury travel Coaches and consultants

Freelancers can run your ads. They can't fix your offer.

Media buyers can't save bad creative.

Content creators make it look pretty. They don't understand ad psychology.

Big agencies have the team. Then they hand you to a junior.

You need one team that owns your offer, your creative and your numbers. That's us.

The hard truth

Boosting posts isn't a strategy.

You've probably tried a boost, a freelancer or an agency that sent you reports full of impressions and clicks. Money went out. The right customers didn't come in.

Meta already knows how to find your customers. What it needs is the right offer, creative worth stopping for and someone who actually reads the data. That's the part most people skip.

Most agencies run your ads.
We build your lead engine.

Hands-on senior strategy with specialist execution. Here's what that means for you.

01

Built on data, not guesswork

Every hook, angle and offer we test comes from your account data and what's working in your industry. We don't guess what might work. We test what the numbers say to test next.

02

A specialised team, not a generalist agency

Meta Ads and social media for service-based businesses is all we do. Senior strategy with specialist designers and editors. No junior handoffs and no learning on your budget.

03

We care about your profit as much as you do

We think like business owners. Every dollar of ad spend has to earn its place, so we track what each lead and booking actually costs you.

04

Leads and profit are the scoreboard

Likes, comments and shares don't pay your wages. We care about you getting qualified leads, booked appointments and real profit.

Book a free ad audit →
Why AAD

Senior strategy. Specialist execution.

Freelancers do tasks. Big agencies hand you to a junior. We sit in the middle with the founder on your account.

FreelancerBig agencyAmna Anis Digital
Who runs your accountWhoever you hiredA junior account managerAmna, backed by specialists
Strategy before adsRarelyA templateAlways. A 90-day plan you approve
How often creative changesWhen you askMonthly, maybeNew tests every 7 days
What they report onTasks doneImpressions and clicksQualified leads, cost per lead and ROAS
How often you hear from themWhen something breaksMonthly reportWeekly report and weekly meeting
What we do

The AAD lead engine.

Two services. One loop.

Social builds the trust. Ads put it in front of the right people. Follow-up turns leads into paying customers.

[ 01 ] Build trust

Social media management

Show up every week with content that brings people in.

  • Content strategy and pillars
  • Monthly content calendar
  • Reel concepts, hooks and scripts
  • Captions, graphics and carousels
  • Reel editing and scheduling
  • Monthly insights
  • Add on: in-person filming
[ 02 ] Bring leads

Meta Ads management

More qualified leads and booked appointments from Facebook and Instagram.

Our core service
  • A 90-day strategy deck you approve first
  • Offer and messaging work
  • Creative concepts, hooks, scripts and ad copy
  • Lead gen, booking and retargeting campaigns
  • Tracking and pixel checks
  • New creative tested every 7 days
  • Budget management and scaling
[ 03 ] Convert

Follow-up and reporting

Built into Meta Ads, so no lead goes cold.

Included with ads
  • CRM pipeline setup
  • Lead forms and notifications
  • Automated follow-up
  • Day 3, 7 and 14 launch reports
  • Report every Monday
  • Weekly meeting
  • Quarterly strategy review

Every cycle makes the next one sharper.

What wins on social feeds your ads. What wins in ads feeds the next round of content.

What you get

What changes for you as a business owner.

We run always-on campaigns

A steady flow of qualified leads

Stop waiting on referrals. Know roughly what's coming in each week.

We track every dollar

You know what a customer costs

Cost per lead and cost per booking reported every Monday.

We set up fast follow-up

Leads that turn into bookings

Automated SMS, email and CRM alerts so new leads don't go cold.

We handle the whole thing

Your time back

No more boosting posts or managing three freelancers. We run your marketing. You run your business.

We keep you showing up

A brand people already trust

Consistent content means people know you before they book.

We report on what matters

Decisions you can make with confidence

Clear numbers on what's working and what we're changing next.

The numbers

Leads you can count.

Not likes.

We judge our work by what lands in your calendar and your bank account. Here's what that's looked like for our clients so far.

Get your free ad audit →
Clients on record

Results first.

Then how we got it.

Pilates studio
127leads

In 60 days. They built a waitlist and got booked out in advance.

Salon
135+leads

In about 2 months. Booked out for the next 4 months.

Gym
55leads

In the first 20 days, turning into 32 new members.

Laser clinic
15appts

New appointments in 30 days, worth $9.8K in treatments.

Cosmetic tattoo clinic
$5,689

From the first $500 we spent. Booked out for the next 2 months.

Luxury travel agency
81leads

High-quality leads at as low as $3 per lead.

Get results like these →
Case studies

How we took them from A to B.

Pick an industry to see where they started, what we changed and what happened.

Pilates studio

From half-empty classes to a waitlist

127leads
60days
$11cost per lead

Where they started

Classes relied on referrals and Instagram posts. Some weeks were full and others were half empty.

What we did

  • Built an intro offer new clients could say yes to fast
  • Used instructor reels and real class footage as ad creative
  • Set up an instant lead form with automated SMS follow-up
  • Retargeted people who watched but didn't sign up

The result

127 leads in 60 days. The studio built a waitlist and got booked out in advance.

Get a plan for your business →
Client love

Don't just take our word for it.

Here's what Aussie service-based business owners say after working with us.

★★★★★127 leads in 60 days
"We'd tried boosting posts for a year and got nothing but likes. Within two months of working with Amna we had a waitlist. I didn't even know that was possible for a small studio."
SSarah M.Pilates studio owner
★★★★★Booked out 4 months
"I was so nervous about spending on ads again after a bad agency experience. Amna and her team were always five steps ahead of us and made everything really simple. Honestly our calendar hasn't had a gap since."
JJess T.Salon owner
★★★★★45 leads in 20 days
"45 leads in the first 20 days. The front desk couldn't keep up. The follow-up system they set up meant we actually turned those leads into members."
MMark R.Gym owner
★★★★★15 new appointments in 30 days
"What sold me was that Amna actually looked at our offer before touching the ads. That one change made all the difference. Wish I'd booked the call sooner."
PPriya K.Laser clinic director
★★★★★$5,689 from $500
"The first $500 we spent brought in over $5,600. I'm booked out for two months and I finally know exactly what each client costs me."
LLauren B.Cosmetic tattoo artist
★★★★★21 discovery calls in 60 days
"I've worked with three agencies before. This is the first time I've spoken to the person actually running my account every single week. The leads just keep coming in and I'm loving it."
DDan W.Business coach
Book a free strategy call →
Our guarantee

Results in 90 days.

Or we work for free until you get them.

We agree on a qualified lead target with you before we launch. If we don't hit it within 90 days, we keep managing your ads for free until we do. You only pay for results.

01

We set the target together

A clear number of qualified leads, written down before anything goes live.

90

Days from launch

The clock starts the day your ads go live, not the day you sign.

$0

Management until we hit it

Miss the target and our management fee stops until you get your results.

How the guarantee works
  1. Ad spend of at least $50/day for the full 90 days
  2. A qualified lead target and definition agreed in writing before launch
  3. New leads contacted within 24 hours
  4. Creative and copy approved within 3 business days
  5. No major changes to your offer, pricing or service during the 90 days
See if you qualify →
How it works

From first call to leads coming in.

Click through each step to see what happens and when.

Step 1 · 30 minutes

We find where you're losing leads

We look at your current marketing, ads, offer and lead flow. You'll walk away knowing what's holding you back and a clear 90-day plan to fix it. If we're a good fit we'll show you how we'd work together.

  • Your current ads and content
  • Your offer and who you want more of
  • A clear 90-day plan for your business
Amna Anis, founder of Amna Anis Digital Amna AnisFounder and creative strategist
Meet the founder

Hi, I'm Amna.

I know what it's like to start over.

I've been in marketing for 10 years. When I moved from Pakistan to Australia I had to rebuild everything from scratch, so I know what it's like to build something, leave it behind and start again.

That's why I treat your business like it's my own. We don't act like an agency that runs your ads and sends you a report. We're your success partner. We only win when you do. You get me on your strategy from day one, not someone you've never met.

I've worked with small businesses and big brands, some of which you'll find in Sephora, Myer, Woolies and IGA. I've also trained 5,000+ students internationally.

I care about creativity and psychology as much as the numbers. We love making data-driven decisions, so every idea gets tested until the data proves it works.

10 years in marketing5,000+ students trainedMeta Ads specialistCreative strategistBased in Australia
Is this you?

Who we work best with.

We're a growth partner for serious service-based businesses. We're not for everyone. That's on purpose.

We're a great fit if you

  • Already have a proven service and steady revenue
  • Have the team and capacity to take on more customers
  • Want consistent growth over quick tricks
  • Are ready to invest in management and at least $50/day in ad spend
  • Respond to new leads fast
  • Want a long-term partner who tells you the truth

Probably not a fit if you

  • Are shopping for the cheapest option
  • Want guaranteed results overnight
  • Don't have a budget for ad spend
  • Mostly care about going viral or follower counts
  • Can't share content, info or approvals on time
FAQ

Good to know before we chat.

How much do I need to spend on ads?

It depends on your offer, your area and how many customers you can take on. We'll give you a recommended budget on the strategy call. Your ad spend is paid straight to Meta and is separate from our management fee.

How quickly will I see leads?

Most campaigns start bringing in leads in the first week. The first couple of weeks are about testing, so we check in on day 3 and send reports on day 7 and day 14. From there it's about lowering your cost per lead and scaling what's working.

Can I just do Meta Ads or just social media?

Yes. Plenty of our clients start with one. They work best together, but we'll recommend what makes sense for where your business is right now.

Do I need to film content myself?

For ads we give you concepts, hooks and scripts so filming is easy. If you'd rather not, our higher social media package includes in-person filming and production.

What's different about how you report?

We report on qualified leads, cost per lead, bookings and ROAS. Not likes. You get a report every Monday, a monthly summary and a weekly meeting so you always know where your money is going.

What happens on the strategy call?

We look at your current marketing and find where you're losing leads. You'll get our honest take on what to fix and a 90-day plan to get there. If it looks like we're a good fit we'll talk through how we'd work together and what it would cost.

Work with us

Let's find where you're losing leads.

Book your free strategy call.

We'll look at your ads, your content and your offer, then map out exactly what we'd change over the next 90 days. For established Aussie service-based businesses ready to grow.

Book a free strategy call → 30 minutes. Straight answers.