How to create a digital marketing strategy for your business?

Digital marketing strategy

How to create a digital marketing strategy for your business?

Creating a digital marketing strategy for your business is now easier than ever

Are you one of those business owners who are on Instagram but can’t progress in your field? Do you really need a digital marketing strategy for you business? Is it even a thing?

If yes, then you need to revamp yourself with the latest proven strategies for social media. 

Digital marketing strategy is a broader term for small actionable steps. These steps must be designed in a way that they spike up your social media presence. The three mediums through which you can achieve this are free, paid and earned platforms.

Digital marketing strategy

5 Must haves for a content plan:

  1. Know your customer:

   Before initiating any plan, you must have a clear mind map about what your buyer persona is. What your customer profile looks like greatly impacts the steps. 

  1. Set up a goal:

            A goal that resonates with your very own brand and stands out.   A perfect goal is

  •  short term,
  •  achievable, 
  • specific ,
  •  Timely.
  1. Identify the tools :

 List down all the possible resources you will ever need in your journey in social media marketing.  These can be emails, instagram stories, facebook posts, twitter statuses to generate leads and website hyperlinking. Make sure to not waste your time on something that isn’t fruitful for your brand. 

  1. AIDA:

Make sure to use the AIDA model to your advantage. AIDA means Attention, Interest, Desire and Action. Dive deeper into the digital sales funnel and comprehend it to the best of your needs.

  1. Showcase the results. 

Studying and analyzing the effect of your content is the last but the most crucial step in social media marketing. For instance: What kind of post at what time was watched by which age group. This tells a great deal about what your social media  looks like to your audience. 

Here you are, just partially prepped up for strategy planning. Some last furnishings to add before the end result. 

Wait for the final touch!

Now that you better know your audience, revisit your previously used plan. Here you will find numerous loopholes and filling those up will be the best for you. Do not repeat your mistakes and be consistent. 

The last and the final icing is to recognize your hidden customers. These are those which travel along the sales funnel. From your facebook story to the article you wrote on a blog linking to your article, will outflow your orders with lightning speed. 


Ready to create?

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