Every day, the world unfolds to a new technique of excelling business and taking it to certain heights. Influencer marketing is another invention of the digital world in digital marketing. The influencer marketing arena, a decade ago, was restrained to the celebrities only. where the brands wanted celebs to market their products. Influencer marketing is not only limited to the use of a well-known reputation. The main objective that IM serves is forming a bridge of trust from the brand to a consumer by advertising its product through the people that are trusted widely in society. Let us break it down for a better understanding.
What is influencer marketing?
Well, it is not something thoroughly new but a hybrid of old and new marketing techniques. IM takes an idea of celebrity endorsement and modern media marketing campaigns. Bloggers have made a significant advancement in the field, elevating all the limitations they might have faced due to traditional celebrity marketing techniques. Influencers seem to rise blindly to an extent leaving people in doubt whom to believe and who not to. Consumers cannot shake the belief of getting caught in the fraud, and many do have fallen into a trap. But this is only one side to it because the advantages it has in the marketing are also blinding. A consumer using their audience to market brands are influencer marketers. Individuals having a considerable number of followers and audience with them are considered as an expert in the niche. Influencer marketing is happening to be a substantial option for marketing because of the trust influencers build with their followers. By the time of 2014, Instagram was one of the most inspiring places for people aspiring to be influencers and since then some have made it their full-time career option. Besides Instagram’s well-known strategy, many other platforms are offering the same services. According to Adweek, the industry is to reach 10$ billion by the end of 2020. Youtube and TikTok have changed the game completely for influencers. TikTok has mainly become the trendsetter as it welcomed tons of influencers, and many of them are now planning to make it into a career choice. Popularity gained through TikTok is massive.
Influencer marketing industry Medikix surveyed marketers to discover about their experience towards influencer marketers in 2018, as of result, 89% said ROI was better than some other networks, and 65% marketers are planning to increase their budget in year onward. Influencer marketers are always hired and put in business with care. You are required to target the influencer with an audience relevant to your brand’s niche. Makeup products cannot be sent to a book blogger, and a book cannot be shipped to a makeup blogger. Audience influencers have, shows significant effect on how your marketing strategy is going to respond. You need to know the size of the audience you are looking for. Are you looking for a celebrity with a vast audience, or are you interested in micro-influencers for your business that has just started, or perhaps you are looking for someone with an approach of 10k or 5k followers.
Strategy and budget planning are necessary for IM. a marketer must plan how much budget it may consume per-post. According to stats, how much reach each post promises and when will the brand reach its targeted audience. Now, It is about time to clear out all myths that have prevailed in the society about IM. It is not about paying someone with a certain audience to say beautiful things about your brand that are false. Remember, relation influencers have with the society is based on trust, and they are to say what is right. Digital marketer Amna Anis and all the other influencers, They are the creator of their reputation, and they will not stake it at any cost. An influencer marketing does not wipe out content marketing; instead, they co-exist using the advantages of each to provide with 100% results. Jef Bullas states,” business that invests 1$ on
influencer marketing receives ROI of 6.50$”.
Exploring some of the main benefits implies that influencer marketing is one useful technique for digital marketing. Digital marketer Amna Anis has been making use of these techniques very correctly. Influencer marketing is seen to be growing much in the future as the numbers of influencers are increasing on an everyday basis.