The Biggest Challenges Facing Digital Marketers In 2023
2020 was a challenging and chaotic year for everyone. Business owners, in particular, were hit hard by the pandemic. Many brick-and-mortar businesses shut down, either temporarily or permanently, due to lockdown restrictions. Countless others had to regroup and move their businesses online. This has meant more competition in SEO, content marketing, and social media for both new and existing digital marketers.
1. Learning About Your Customers
Targeting your audience will be more important than ever in 2023 and beyond. As SEO and paid advertising get more competitive, you can’t afford to waste time or money on content or keywords that are too broad or poorly targeted. A buyer persona is one of the best tools for targeting the right audience, which lets you visualize and better understand your typical customer.
2. Generating Qualified Leads
Every business thrives on leads. In 2023, you can expect a competitive market as many service-based businesses attempt to gain more targeted leads. Paid ads such as Facebook Ads and Google Ads are likely to rise in cost. Savvy marketers will learn to leverage less costly lead generation strategies like networking on LinkedIn, video marketing, and developing interactive channels such as webinars and virtual conferences.
3. Managing Cash Flow
During economically challenging times, businesses may suffer cash flow problems. For example, if the 2020 holiday season becomes profitable, a long dry spell might follow as consumers pull back on spending. Business owners and marketers must be extra careful about managing their cash flow. Getting lean and cutting back on unnecessary expenses can help.
5. Complying With Privacy and Data-Sharing Regulations
Rules such as GDPR aren’t going away. If anything, we can expect more such legislation around the world. Because a website can potentially attract visitors from any country, you need to comply with laws covering a population in your target audience. Ensure your website is transparent about its cookies, data sharing, and privacy policies. Be mindful about staying compliant in areas such as storing data.
6. Making Websites Accessible
Accessibility is another fast-growing issue that all website owners need to understand. An accessible website can be used by people with visual, hearing, or other impairments. There are several steps you can take to make a site accessible.